Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.

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10 Writers and Editors Who Are Changing the National Conversation

Meet the authors, novelists, journalists and essayists of Adweek's Creative 100.

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13 Celebrities Who Are Making Pop Culture More Innovative, Inclusive and Interesting

From Hollywood stars to hit musicians, here are the high-profile talents who made this year's Adweek Creative 100.

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Chef, Storyteller and TV Icon Anthony Bourdain Has Died at 61

CNN Parts Unknown host found dead in Strasbourg after taking his own life.

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Q&A: Zoe Saldana on Juggling 3 Hit Franchises and Her New Media Brand for Latinx Millennials

The Guardians of the Galaxy and Avatar star spotlights untold stories with Bese.

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Why Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead for Season 2

Plus, why the actor insisted on capping the hit medical drama’s season at 18 episodes.

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After Game of Thrones Ends, Its Creators Will Make a New Series of Star Wars Films

David Benioff and D.B. Weiss are moving from Westeros to a galaxy far, far away.

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How Stephen Colbert Is Widening His Late-Night Lead and Doubling Down on Trump

Late Show executive producer Chris Licht on moonlighting with Showtime's Our Cartoon President.

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The X-Files Creator on How Trump’s Presidency Has Made His Show More Relevant Than Ever

Between the White House's clashes with the FBI and a secret Pentagon UFO program, truth is now stranger than fiction

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How Patrick Starrr Went From Working at a Makeup Counter to Creating His Own Line

He partnered with MAC Cosmetics for a unique collaboration.

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Longtime Fast Company Editor Bob Safian Leaves Position for New Opportunities

Inc's editor, Eric Schurenberg, will lead both titles next year.

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Samantha Bee on the Sexual Harassment Tsunami and Why She Almost Left Comedy for Advertising

Plus, the Matt Lauer-like button she wishes she had under her own desk.

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Is the Spark Missing Between Amazon and Influencers?

Opinion: In theory, Amazon and influencers seem like the perfect match.