Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story

The ecommerce giant's New York debut underscores its showrooming potential and omnichannel aims.

4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

Agency respondents said that brands were often afraid to tackle contentious issues.

Will United’s PR Disaster Finally Make Airlines Reconsider the Hated Practice of Overbooking?

Now that it’s gone viral, the video showing three burly airport security officers physically dragging a screaming passenger off United Airlines Flight 3411 yesterday has left the carrier with quite […]

Adobe’s Latest Comedy Shows How Great Customer Service Isn’t So Great for Bank Robbers

GS&P introduces the Experience Cloud.

YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life

Brands feel safe advertising around Singh’s videos, which is particularly critical in light of the recent backlash against YouTube most-watched star, PewDiePie.

JetBlue Surprises New York Commuters at Jamaica Station With a Lovely Gift

JetBlue provides a delightful surprise for some commuters at Jamaica Station.