KBS's Patrick Scissons picks his three favorite ads.
Bigger is always better on Super Bowl Sunday, right? That’s how some advertisers view it—more budget, more beer, more celebrity endorsements. After all, it is the biggest day in sports. […]
There’s something special about the American spirit, and there’s no better time to tap into that Americana than at the Super Bowl.
In a powerful twist on Facebook's "Safety Check" feature, J. Walter Thompson and Black Lives Matter launched "Unsafety Check"—a web app that allows black people on social media to mark themselves unsafe for being black in America.
Droga5 group creative director Juliana Cobb chooses her three favorite ads of all time. And while they're stylistically different, each one is an example of top-notch storytelling.
Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William Gelner puts it, more like acts—statements of purpose, or calls to action to make the world better.
The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.
If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?