The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

A look back at GS&P's bit of brilliance from 2000

E*Trade was initially worried about openly saying it was wasting money. E*Trade

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often—not surprisingly—hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game.

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@nudd Tim Nudd is a former creative editor of Adweek.
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