3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

180LA's Eduardo Marques picks his favorite campaigns ever

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Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture.

180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him recently to pick his favorite campaigns of all time for our “Best Ads Ever” series.

Marques, who recently took over leadership of 180LA’s creative department, chose Red Bull Stratos, Tourism Queensland’s “Best Job in the World” and Gatorade “Replay.”



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