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Throw an inanimate object outside in the pouring rain, cue some sad music, and it’s easy to get viewers to feel sorry for that thing. Even when it’s something as insignificant as a lamp.
Ikea’s “Lamp” ad from 2002, created by Crispin Porter + Bogusky and directed by Spike Jonze, did just that in hilariously manipulative fashion. It played up the melodrama of an old lamp being tossed onto the street by its owner, and made you feel sorry for it.
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