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Miniature-Village Maker Picks Carmichael
CHICAGO-Collectibles company Department 56 has hired Carmichael Lynch to create its first consumer campaign.
Areti Passas, vice president of marketing at the Eden Prairie, Minn.-headquartered company, confirmed the assignment, but declined to offer details. Billings were not disclosed. The company spent $1.6 million on advertising last year, according to Competitive Media Reporting.
Department 56 initially contacted a number of Minneapolis agencies about the account [Adweek, March 22]. There was no incumbent. CL’s public relations arm, Carmichael Lynch Spong, is the company’s public relations agency of record.
Department 56 is a designer, importer and distributor of ceramic and porcelain collectibles.
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