Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
JetBlue and Southwest Airlines tied for the brand with the most loyal consumers. For JetBlue, the issue of in-flight comfort leveraged against its rates created a price value equation that the consumer really appreciated. The same was true for Southwest Airlines. “People feel like they are getting their money’s worth,” said Passikoff. “That’s in important in today’s economy.”
1. JetBlue/Southwest Airlines
2. Delta
3. American
4. Continental
5. Northwest
6. US Airways
7. United Air Lines
For more information, please e-mail your name and contact information to brandkeys@brandweek.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in