Agencies

Cannes Lions Festival Attendance Reportedly Down 20–25% This Year

Publicis Groupe's absence doesn't quite explain the drop.

Ogilvy West, South CEO Leaves for BlockV

Michael Dobak is a 10-year Ogilvy veteran.

5 Ways to Spice Up Your Case Studies and Create a Lasting Impression

And 3 reasons why they often fail to captivate audiences' attention.

New Balance Names Mediahub Its U.S. Media Agency of Record

The MullenLowe-owned shop will lean on its R+D Lab to foster creative media plans.

GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth

2017 saw a 3.5 percent increase.

Thinking of Hiring Talent From Cannes? Focus on the Skills That Led to the Awards

Industry recognition doesn't mean the candidate will fit in every organization.

Can’t Do Cannes This Year? You’ll Still Inspire FOMO With ‘Cannesfaker’

This mock campaign from highlights social media addiction

Wieden+Kennedy Names New Global Brand Director for Nike

The agency also named a new managing director for its São Paulo office.

T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

The brand's media AOR Blue 449, a part of Publicis Groupe, will be affected.

Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer

Danielle Koffer, previously a Colgate vp, and Joe Maceda are taking on the newly created roles.