Can CBS Make Murphy Brown a Hit, Again?

Sitcom could face a tougher path than other successful ’90s revivals

In the past few years, broadcasters have successfully attracted audiences with revivals of hit ’90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to continue the streak when it brings back Murphy Brown on Thursday, 20 years after the sitcom, starring Candice Bergen as the legendary TV journalist, signed off.

But Murphy Brown could face a tougher path than its predecessors, as factors like the series’ (and its stars’) relatively low profile since the 1998 finale, and its lack of availability on streaming services, may mute its potential audience.

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.