Evil Marketing Genius Ryan Reynolds Leaked 100 Mesmerizing Minutes of Detective Pikachu

And it's the best thing since Rick Astley

If you can't get enough of Pikachu, this film will never get old. Ryan Reynolds
Headshot of David Griner

Most Hollywood stars would rather you didn’t watch pirated versions of their newest films—especially before the movies are even out yet. But then, Ryan Reynolds isn’t most Hollywood stars.

The marketing-savvy actor and Aviation Gin owner has recently brought his dry promotional wit to bear for Detective Pikachu, which hits theaters this weekend and stars Reynolds as the voice of the titular Pokemon.

But tonight he took his most unusual move yet by tweeting a “full” leaked version of the movie on YouTube:

While any Reynolds fan would likely be skeptical to begin with, the supposedly pirated clip’s “R. Reynolds” watermark might be a more-than-subtle giveaway that the video is not quite what it appears.

So sound your spoiler alerts and behold this…uh…”full” version of all 103 minutes of Detective Pikachu:

For what it’s worth, the heavily featured song—clearly going for the vibe of the Poynter Sisters’ 1984 “Jump (For My Love)” is actually “Wanna Dance?” by Joseph Connor, Oliver Slack, Samuel Heath and Theo Kirsh from the album 80’s Movie Pop.

Is this brilliant marketing for Detective Pikachu? Possibly. But the bigger question is: Can we finally retire the Rickroll in favor of the Prancing Pikachu?


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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