Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

‘We do feel we under-monetize significantly on the internet’

One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning’s earnings call.

The new service “will be distinct and compelling,” said Comcast CEO Brian Roberts, and will feature a “light advertising load” with “unique, targetable, digital advertising.” He added, “We believe that we can generate significant value for this service over time.”

Last week, NBCUniversal said the new offering—coming next year— will feature TV and films from NBCUniversal’s content library and others, as well as original programming.

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