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The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to try its hand at OTT, as NBCUniversal said today it is prepping its own ad-supported service, which will be ready in early 2020.
The new service will be overseen by Bonnie Hammer, who has been promoted to chairman, direct-to-consumer and digital enterprises for NBCUniversal.
NBCU’s
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