6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday’s First Things First

Plus, it’s time to think about the Super Bowl

Brands see social-distanced Halloween as a unique marketing opportunity. The Hershey's Company, Krispy Kreme, Kool-Aid, Sour Patch Kids
Headshot of Jess Zafarris

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These 6 Brands Are Reinventing Trick-or-Treating This Halloween

Halloween has always been the ultimate time to celebrate the strange, scary and unusual, but just like everything in 2020, the holiday is stranger, scarier and more unusual than ever. To keep the spooky magic alive and celebrate the season, these brands got imaginative with their Halloween promotions:

  • Burger King France is encouraging customers to dress up their rides and trick-or-treat in its drive-thru in exchange for a 20% discount. Watch a video of suggested car-stumes.
  • Reese’s has unleashed a remote controlled trick-or-treat robot that will visit neighborhoods handing out king-size peanut butter cups. 
  • Krispy Kreme’s idea of “reverse trick-or-treating” means offering a dozen donuts for $1 with the purchase of a box at full price, while encouraging customers to bring the other box to a friend’s door.

More socially distant celebrations: Sour Patch Kids, Kool-aid and iD Tech are also in on the action.

Explore more creative Halloween news and campaigns:

Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

We’re about halfway through the NFL regular season, meaning that marketers need to start ironing out their Super Bowl LV plays. For an event that requires vast planning even under normal circumstances, this year presents a whole host of new considerations: More people at home could translate to more viewers, but developing pitch-perfect creative and weighing the risk of a pandemic-related postponement are very real problems. Due to the late start to negotiations, ad commitments are lagging behind those CBS was looking at two years ago, but ViacomCBS has sold far more regular season inventory than it had last season, which could point to big spending for the big game.

A “scary” proposition: Nobody likes uncertainty, but that’s the world we’re living in.

Netflix Hikes US Prices Following Pandemic-Fueled Subscriber Surge

To the surprise of absolutely no one, Netflix has seen a surge in subscribers this year, prompting it to bump up costs for the first time since January 2019. The standard plan will increase by $1 to $14 per month, while the premium tier will jump up by $2 to $18 per month, though the basic plan will remain only $9. A spokesperson said the price boost will help the service create more and stronger content.

Priorities: Investor pressure might be a factor as well. 

Deutsch Splits New York and Los Angeles Offices Into Separate Agencies

Deutsch L.A. and Deutsch New York have been functioning fairly independently since Deutsch North America CEO Mike Sheldon left at the end of 2019, so the IPG-owned company is making things official by spinning off the two offices into separate agencies. New York CEO Val DiFebo told Adweek and L.A. CEO Kim Getty have exhibited “dynamic and independent leadership” since then, according to IPG COO and CEO-to-be Philippe Krakowsky.

What’s in the works: Learn how the two agencies differ and what’s next for each of them.


@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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