Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria
Creativity
Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in [...]
AT&T Ad Star Milana Vayntrub, Once a Soviet Refugee, Becomes a Voice for Syrian Victims
Brand Marketing
The actress behind one of today's most popular ad characters, AT&T's Lily, is taking on a new public role: an advocate for Syrian refugees.
Why This Newspaper Ran an Issue With No Photos After Publishing a Disturbing Refugee Image
Performance Marketing
Few photos in recent memory have had the devastating emotional impact of last week's pictures showing a Syrian toddler drowned on a Turkish beach.
Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground
Creativity
Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9 [...]
Banksy Reworks ‘Balloon Girl’ in Campaign for Syria’s Children
Creativity
Banksy's "Balloon Girl" provides a fitting image for the children whose lives have been ravaged by Syria's civil war, which just entered its third year.
Heartbreaking PSA Features Real Quotes From Syrian Children, Voiced by Stephen Hawking
Creativity
The children of Syria don’t have a voice, so rock star physicist Stephen Hawking is lending them his. Hawking is a man who knows what it's like to live without [...]