Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria

Brilliant fundraising idea with the Red Cross

Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts.

@nudd Tim Nudd is a former creative editor of Adweek.
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