Amnesty International Unveils Incredible VR Experience Showing the Devastation in Syria

Made by U.S. design and tech agency Junior

It's been said virtual reality might be the ultimate empathy machine, allowing people to see through the eyes of others and better understand their struggles. A new campaign by Amnesty International U.K. and San Francisco design and technology agency Junior visits a people and place most in need of that empathy—in a stunning VR experience showing the effects of the Syrian government's barrel bombing of its own country.

@nudd Tim Nudd is a former creative editor of Adweek.
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