AdFreak

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

By Tim Nudd

April 6, 2016

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on Mother's Day.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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