Early Results of Our Omnichannel Marketing Survey
Performance Marketing
While our "2018 Omnichannel Marketing Survey" is still ongoing, the early results are surprising. Far from being a retail-only issue, over 75 percent of respondents say the omnichannel customer experience [...]
Why So Many People Leave Advertising
Brand Marketing
The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency [...]
New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs
Brand Marketing
A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord.
A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities
Brand Marketing
How can you measure a brand's relevance to today's culture?
Tension Mounts Between Marketers and Agencies Over Data, Tech and Social
Brand Marketing
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
These Stats Prove Femvertising Works
Performance Marketing
What makes a woman more likely to chose one brand over another?