Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

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Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies. Admittedly, their anecdotal responses were all over the map: lack of innovation, turnover, arrogance, complacency, organizational silos and more.

But one of the few common themes was in the overlapping areas of tech, data and social media.



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