Brands Can Now Buy Sponsored Replays and Skips on Pandora Based on Genre
Performance Marketing
Back in September, Pandora started selling a subscription service called Pandora Plus. As part of the new feature, the music streaming company also added a new advertising format to its [...]
Pandora’s Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips
Performance Marketing
Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback.
5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t
Performance Marketing
Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal [...]
Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement
Performance Marketing
Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to [...]
Pandora Streamed Serial 15.6 Million Times Through April
Performance Marketing
Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros.
Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users
Performance Marketing
Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.