Google Is Expanding Universal App Campaigns to iOS Developers
Performance Marketing
Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices.
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Performance Marketing
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building [...]
Here Are the 10 Most Innovative Digital Ad Products of 2014
Performance Marketing
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become [...]
Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Performance Marketing
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community [...]
Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?
Performance Marketing
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. [...]
Twitter Buys Tapcommerce to Build on Mobile Ads Momentum
Performance Marketing
Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports [...]