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It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.
The largest players like Facebook and Google innovated and newcomers such as Snapchat offered ad space that theretofore didn't exist. So here's a look back at a year where fresh ad units routinely emerged onto the scene.
Google Shopping Campaigns
The search advertising giant showed that it wants to take on Amazon as much as any of its other rivals, and it developed its e-commerce platform to do just that, not only with services like home delivery but evolved search ads that more seamlessly include retail.