Millennials

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services. 

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what advertisers think of it.

Infographic: What Millennials Want to See (and Take Home) From Branded Events

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.

Infographic: a Close-up Look at Gen Z’s Mobile Habits

A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo.

6 Ways Brands Can Draft Modern Sports Fans

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent global We Know Sports Fans study of 2,000-plus sports fans across the U.K., U.S., Japan, Spain and Brazil reveals 86 percent would welcome more sponsorship in sports experiences.

Infographic: Here’s How Many Americans Are Saying Goodbye to Cords and Cable

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.

Disney Renames ABC Family and Hopes ‘Freeform’ Will Better Reflect Its Edgier Content


Infographic: How the 5 Senses Drive Luxury Purchasing Habits

It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. "It's fascinating to me that 17 million adults ranked touch as their No.

How Agencies Are Meeting Millennials’ Demand for Socially Responsible Marketing

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands that support causes—and with millennials representing $2.45 trillion in spending power, the subject of corporate social responsibility carries an unexpected level of clout.

Infographic: Engaging Content Has Everything to Do With Emotion

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content.