7 Live Video Expert Tips for Business
Performance Marketing
Live video is all the rage. After the Consumer Electronics Show (CES) last month, it’s obvious that this is one of the key trends of 2017. Instagram Live has arrived. [...]
AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas
Performance Marketing
According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to [...]
As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?
Performance Marketing
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and [...]
Why Live Video Is Now a Must-Buy for Marketers and Brands
Performance Marketing
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]
With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
Performance Marketing
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]
Facebook’s New Button Placement Makes Live Video Incredibly Easy for Mobile Users
Performance Marketing
Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app.