As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year, Taco Bell had one special seat for everyone—and anyone—by broadcasting the dinner on Facebook Live.