Use My Personal Data, But Don’t Offend Me
Performance Marketing
I’m fine with companies collecting my data; however, how about providing me something in return?
These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear
Creativity
Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly [...]
Canvas Poaches 3 Initiative Media Execs for Top Management Team
Brand Marketing
Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul [...]
The 10 Most Watched Ads on YouTube in February
Brand Marketing
Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, [...]
Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging
Brand Marketing
While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most [...]
Here Are the Ads That Won The Super Bowl on Facebook
Performance Marketing
While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way.