McDonald’s Is Giving Away Its Big Mac Sauce via Livestreams on Facebook, Instagram and Twitter
Performance Marketing
For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret [...]
10 Lessons From My First Viral Video
Performance Marketing
Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me. The outcomes — ranging from monetization to brand awareness — were [...]
Instagram Just Rolled Out Its Live Video Feature to All U.S. Users
Performance Marketing
Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platf
7 Moments From 2016 That Show Periscope Still Draws a Crowd
Performance Marketing
Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream.
As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?
Performance Marketing
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and [...]
Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks
Performance Marketing
Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that [...]