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While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.
The firm's report tracks 427 brands in categories including fashion, auto, beverages and consumer packaged goods across eight social platforms and details their social activity between January and October 2016. The analysis looks at brands' own pages and advertising on social networks such as Facebook, Instagram, Twitter and Snapchat.
Per the report, 62 brands opened up a Snapchat account between January and October 2016, meaning that 64 percent of marketers have adopted the app.