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Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

Brand Marketing

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David [...]

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B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Performance Marketing

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box.

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Y&R Legend Ed Ney Dies

Brand Marketing

Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of [...]

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Special Olympics Turns to Young & Rubicam

Brand Marketing

Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global [...]

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Y&R Finds Another Tech Buddy in Shazam

Brand Marketing

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group [...]

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JCPenney Returns to Lead Agency Model

Brand Marketing

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with [...]