Y&R Legend Ed Ney Dies

Described integrated marketing as 'the whole egg'

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Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of 88.

In the 1970s, when he was CEO of Y&R, Ney led a drive to acquire specialist shops that collectively became known as Young & Rubicam Group. The goal was to provide clients with every conceivable form of marketing—from advertising and public relations to direct marketing, branding and health care communications.

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