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Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering.
Audio recognition application Shazam has forged a partnership with the WPP Group shop. The partnership, which is non-exclusive, also involves video content creator Unconventional Partners, another tech player with ties to Y&R.
Through an initiative known as Spark Plug, Y&R has introduced startups such as UP and Interlude to its key clients, which include Colgate-Palmolive, Dell, Danone and Xerox.
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