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Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global marketing efforts.
The assignment came after a relatively fast review that was managed by Select Resources International in Santa Monica, Calif.
In early June, Special Olympics issued a request for proposals to 23 agencies, according to Kirsten Seckler, vp of branding and communications. Based on replies, the organization narrowed the field to two contenders: Y&R and another undisclosed shop.
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