B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a Facebook-look-back-styled video that is designed to tell part of their personal story, including where they went to school, where they currently live and one of their recent tweets (if they are on Twitter, that is).

Mark Zuckerberg, of course, doesn't really need a Facebook-look-back-fashioned video, but he's about to get one anyway.

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