Celebrity Endorsements

When Coke’s Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Jordan Spieth knows when to come in from the rain.With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.

Inside Nicole Kidman’s New VR Film That Shows Off a Luxurious Etihad Airways Jet

Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute short for Etihad Airways, titled "Reimagine." The film is a 360-degree, fully immersive virtual reality story that takes viewers along for the ride.

Ad of the Day: Ewan McGregor Waxes Poetic on Human Achievement for Cisco

Most readers probably won't know that Cisco is responsible for all of human evolution, past, present and future. But the argument almost seems convincing when delivered by Ewan McGregor.

Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike’s Epic Euro 2016 Film

The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body switching—inhabits the kid for a few years, until he can become a star. 

Dos Equis Puts 2 Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme.

Kristen Bell and Dax Shepard’s Fridge Is a Love Nest in Samsung’s Adorable Animated Short

Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today, as the electronics retailer has recruited the pair to introduce its souped-up Family Hub refrigerator (and its built-in cameras) to the public with a raft of new advertising. The campaign begins with the digital short below, by R/GA, which shows the actors unloading groceries into the fancy new fridge, which Samsung unveiled at CES this year. They leave and walk away, but we get a glimpse inside—first through the screen on the outside of the fridge, which shows its contents, and then inside, which is a blissed-out paradise where all the food seems to have paired off in ecstatic love. 

Kobe Bryant Is a Maestro to the End in Nike’s Quirky Musical Sendoff ‘The Conductor’

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama.But Nike, which has always prided itself at balancing both, offers a mix in "The Conductor," a just-released spot that portrays the retiring 37-year-old Laker as an orchestra conductor fully in control of an arena of players, coaches and unruly fans—lovers and haters alike.The spot, created by Wieden + Kennedy in Portland, Ore., and directed by Mark Romanek, also features Phil Jackson, Paul Pierce, Rasheed Wallace, Benny the Bull and fans representing nine basketball teams.

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him).There's a similar polarizing feel in Nike's U.S. farewell to Bryant, which gets the player's friends and foes (the ones who are also Nike endorsers) to sound off about the the Lakers star. Nike has also declared April 13 to be "Mamba Day," a reference to Bryant's nickname, Black Mamba.

Expect More Celebs Than Ever as Cannes Lions Expands Its Entertainment Focus

Hollywood A-listers always draw the biggest crowds at the Cannes Lions International Festival of Creativity, and this year's event will be even more celebrity packed as the festival adds a new category of entertainment-based programming.

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of the Kobe commercials are sober and serious, others recognize the guy's decent comic timing and history of amusing ads—and are going for laughs.