Kristen Bell and Dax Shepard’s Fridge Is a Love Nest in Samsung’s Adorable Animated Short

Will chocolate syrup find the one?

Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today, as the electronics retailer has recruited the pair to introduce its souped-up Family Hub refrigerator (and its built-in cameras) to the public with a raft of new advertising. 

The campaign begins with the digital short below, by R/GA, which shows the actors unloading groceries into the fancy new fridge, which Samsung unveiled at CES this year. They leave and walk away, but we get a glimpse inside—first through the screen on the outside of the fridge, which shows its contents, and then inside, which is a blissed-out paradise where all the food seems to have paired off in ecstatic love. 

Well, almost all the food. A sad bottle of chocolate syrup seems bereft. Will he find the perfect partner to pour some sugar on? Watch the spot below: 

It's a lovely little film, very nicely constructed—from the animation (by directors Limbert Fabian and Brandon Oldenburg of Moonbot Studios, whose ad history includes Chipotle's "The Scarecrow" in 2013) to the plot twist that seamlessly shows off the smartphone integration. There are also other great little details, like the meat pumping iron and doing sit-ups and the half-eaten dessert, which brings to mind the misfit toys from Toy Story. 

The new spot was made by the same R/GA creative team that created Samsung's lovely "Holiday Dreams" commercial from a couple of years ago. 

Bell and Shepard have been doing Samsung ads together, across multiple product categories, since 2014. This new work is their second year in a row of pitching Samsung home appliances, following a 2015 campaign for kitchen, laundry and cleaning products. 

New TV spots will break in a few weeks. Later this year, the couple will return for more ads focused on the Front Load Washer featuring AddWash. 


Client: Samsung Home Appliances

Spot: "Inside the Fridge"

Agency: R/GA

Vice President, Group Executive Creative Director, Writer: Al Patton

Executive Creative Director, Visual: Qian Qian

Creative Director, Writer: Emily Zaborniak

Senior Art Director: Hector Gruyer

Senior Copywriter: Ben Peppernell

Vice President, Group Managing Director: Helder Santo

Group Account Director: Lauren Mandel

Planning Director: Mark Lester

Executive Production Director: Kat Friis

Executive Content Producer: Monique Veillette

Executive Producer, Digital: Charlie Shipman

Senior Business Affairs Manager: Joanne Rotella

Live Action: Independent Media

Director: Tucker Gates

Director of Photography: Janusz Kaminski

Line Producer: Denise Rocchietti

Animation: Moonbot Studios, Shreveport, La.

Directors: Limbert Fabian, Brandon Oldenburg

Producer: Wendell Riley

Executive Producer: Lampton Enochs

Animation Editor: Calvin O'Neal Jr.

Computer Graphics Supervisor: Megan Deane

Animation Supervisor: John Durbin

Head of Production: Trish Farnsworth-Smith

Marketing Director: Sara Hebert

L.A. Credits (Live Action/Film)

Editing: Cut and Run

Editor: Jay Nelson

Assistant Editor: Eli Beck-Gifford

Producer: Jared Thomas

Executive Producer: Amburr Farls

N.Y. Credits

Cut Downs Editor: Georgia Dodson

Assistant Editor: Nicole Berg

Producer: Evyn Bruce

Executive Producer: Rena Martin

Music: Beacon Street Studios

Composers: Danny Dunlap, Andrew Feltenstein, John Nau

Sound Design: Rommel Molina

Executive Producer: Leslie DiLullo

Color, Visual Effects: The Mill

Executive Producer: Melanie Wickham

Post Producer: Georgina Castle

Production Coordinator: Devan Maura Saber

2-D Lead: Jeff Robbins

2-D: Ashleigh Abramovich

Colorist: Fergus MaCall

Color Producer: Natalie Westerfield

Final Mix House: Sonic Union

Sound Mixers: Mike Marinelli, Rob McIver

Producer: Pat Sullivan

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