Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India
Brand Marketing
In this ad, British Airways gives us a simple, beautiful story about falling in love with India.
This ‘Happiness Blanket’ Measures the Well-Being of British Airways Passengers
Creativity
If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors, [...]
Is the Airbus A380 This Generation’s Concorde?
Brand Marketing
When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that [...]
OgilvyOne Soars to Direct Grand Prix for BA’s Plane-Detecting Billboards
Brand Marketing
CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight [...]
Brandwatch Raises $22 Million
Performance Marketing
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
British Airways Expands Its Relationship With BBH
Brand Marketing
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of [...]