Grey London Wants to Change the WWF Logo From a Panda to a Disappearing Polar Bear
Creativity
The World Wildlife Fund, dedicated to protecting the future of nature, has used the giant panda in its iconic black and white logo since 1961. But should the logo be [...]
Grand Prix for Good: Ants March With Leaf Billboards in BBDO’s WWF Stunt
Brand Marketing
CANNES, France—One of the biggest cheers at Saturday's award ceremony here at Cannes Lions was reserved for the Grand Prix for Good winner, which amusingly and ingeniously harnessed the power [...]
Fast Chat: Angus Hyland on Penguins, Michelin Man
Brand Marketing
What makes a successful logo? A successful logo is one that endures. It’s got to eventually be honest to the product it describes. It’s got to be simple. It’s got [...]
Flick of a switch controls this Earth Hour ad
Creativity
The World Wildlife Fund teamed up with Hot Chip to create this cool online ad for Earth Hour. It's actually two videos in one—a "light" version and a "dark" version. [...]
Latest WWF spot not terribly offensive at all
Creativity
This animated clip by Bostock and Pollitt for World Wildlife Fund U.K. illustrates the domino theory of taking personal action to help improve Earth's climate. The cityscape at the start [...]
What other WWF ads has DDB Brazil done?
Creativity
In their joint apology for the now-infamous 9/11 ad, DDB Brazil and WWF Brazil mentioned their previous collaborations: "The two entities have worked together for three years to mobilize people, [...]