What other WWF ads has DDB Brazil done?


In their joint apology for the now-infamous 9/11 ad, DDB Brazil and WWF Brazil mentioned their previous collaborations: "The two entities have worked together for three years to mobilize people, efforts and resources for the good of the environment. A single error should not obscure past successes, nor prevent future ones." So, what other work have they done together? Here's a sampling of their ads since 2007. All images via Ads of the World. (Side note: Some people have said this week, erroneously, that it's a red flag to see Brazilian ads written in English—that they're more likely to be fake. Most ad people presumably realize that's not the case. Agencies in non-English-speaking countries routinely do English versions of their print ads so that English-speaking creatives and journalists can review them without needing to translate. It's like adding subtitles to TV spots.)

—Posted by Tim Nudd