Grey London Wants to Change the WWF Logo From a Panda to a Disappearing Polar Bear

Focus on climate change

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The World Wildlife Fund, dedicated to protecting the future of nature, has used the giant panda in its iconic black and white logo since 1961. But should the logo be updated, since the panda is no longer in danger of becoming extinct—but other wildlife is in critical danger due to global warming? 

In September, the International Union for Conservation of Nature announced that the giant panda is no longer an endangered species, but rather "vulnerable." But while giant pandas may be safe for the time being, polar bears aren't as lucky. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in