AdFreak

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

W+K pitched the idea as a one-off project

By Tim Nudd

May 12, 2015

Among the gajillion emoji campaigns out there right now, here's a clever one.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
Microlearning

Subscriber Onboarding and Engagement Done Right

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Digital Transformation Has Come for the Ad Sales Business

By Christopher S. Dean, VP and GM, Media Cloud, Salesforce

Print Works and Here’s the Brain Science to Prove It

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

Why CTV Will Be Critical for Driving Q4 Holiday Performance

By MNTN

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}