Cold Email Templates: Who Do You Trust and Why?
Performance Marketing
From CEOs to inside sellers with no experience: Each week, I meet sellers using the exact same cold email templates ... sourced on Google. They all report the same results. [...]
Subject Lines in Sheeps’ Clothing: A Go or a No?
Performance Marketing
I'm sure you've seen it, if not used it yourself: Marketing emails wearing a friendly disguise, boasting "RE:" or "FW:" in their subject lines, usually with a real person's name [...]
Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram’s Spam Purge
Performance Marketing
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.
Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users
Performance Marketing
Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million.
The World Eats 3 Cans of Spam Every Second
Brand Marketing
London in late December 1942 wasn’t a very merry place. The blitz had dragged into its second year, damaging or destroying nearly a million buildings. Londoners slept in the Underground [...]
When Viral Marketing Goes Too Far
Performance Marketing
A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared [...]