8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found out, that the joint sold only Organic Valley Half & Half in sizes like Lil Bit, Double and Lotta, a not-so-subtle poke in the eye to a certain mega chain. The whole venture, in fact, was sort of a goof, but it made for great video starring a folksy dairy farmer chatting up Nolita hipsters. (They paid $2 for the creamer but got their cups of joe for free, so no one left without their fix).