These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
Unilever Concludes Its Global Media Review and Shifts Some Assignments
Brand Marketing
One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall.
This Global CEO Can’t Wait for Artificial Intelligence to Take Over
Performance Marketing
PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared [...]
Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
PlayStation Packs Two Decades of Gamer Nostalgia Into One Clip
Creativity
Now this is what corporate nostalgia should look like.
Omnicom Media Group and Salesforce Will Build Social Marketing Tools
Performance Marketing
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.