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One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall.
Mindshare, a unit of WPP's GroupM, added some markets in Eastern Europe that had been handled by PHD, but ceded Australia to PHD, an Omnicom Group agency, in the shuffle, said sources close to the process. Mindshare also added global data and programmatic chores.
Other major assignments remain unchanged.
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