Online ad fraud

Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day

White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.

What’s Being Done to Rein In $7 Billion in Ad Fraud

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years.

Ad Industry Launches Effort to Combat Rampant Fraud

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board.

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps.

Online Fraud’s Next Victim: Mobile Advertising

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.

YuMe Launches Heat-Seeking Ad Fraud Map

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.

Facebook Claims Baby-Faced Fraudster Used All The Click Tricks

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud.

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul.

Google’s Spider.io Acquisition Boosts Anti-Fraud Team

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning.Google said the acquisition of London-based spider.io’s seven-member team would add transparency for advertisers.

New IAB Chairman Takes Industry to Task

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers.