A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
Performance Marketing
We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The [...]
How This New Platform Plans to Make Buying Ads on Streaming Services Easier
Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top. Instead of shopping around on different platforms, which all have their [...]
AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings
Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings [...]
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]
Crackle Will Only Show 5 Ads Per Episode in Its Original Series
Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric [...]
Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan
Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone.