Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric Berger.
During its second upfront presentation today at New York City Center, the ad-supported platform was feeling its oats, introducing new advertising models and taking aim at linear TV, especially rival platforms (and one in particular).
James Smith, svp and head of digital ad sales at Crackle and PlayStation, continued to beat the drum OTT players have been banging for the past few years: that more people are watching content on streaming platforms than traditional television.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in