Will It Be a Summer of Consolidation in Ad Tech?
Performance Marketing
Could Verizon's $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask.
Comcast to Buy Out Time Warner Cable [Updated]
In a tweet heard ‘round the cable universe, CNBC’s David Faber on Wednesday night said that multiple sources have told him that Comcast is preparing to make a formal overture [...]
Digital Agency Swift Buys PR Shop Saeger Media Group
Brand Marketing
Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the [...]
Will the Canadians Put the Ax to Saks?
Brand Marketing
If there’s one thing devoted shoppers of a hallowed retail chain fear more than a store closing its doors it is a big corporate buyout.
What the Publicis-Omnicom Merger Means to Media Owners
Brand Marketing
It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.
Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated]
Brand Marketing
The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to [...]