Media All-Stars 2011
Brand Marketing
The morphing of the media world from a flat landscape of traditional buys to a 3-D bazaar of ever-multiplying platforms has created a dazzling, and sometimes overwhelming, array of choices [...]
Media All-Star: Steve Kerho
Brand Marketing
If Steve Kerho wasn't such a successful analytics geek, he might be a great science-fiction writer. A fan of the genre, Kerho--Organic's svp, strategy, media, and analytics--sees his role at [...]
Media All-Star: Steve Minichini
Brand Marketing
Probably best not to tell Steve Minichini something isn't possible. TargetCast tcm's president of interactive marketing has built his career on the conviction that if the best tool or the [...]
Media All-Stars: Cindy Stockwell & Adam Cahill
Brand Marketing
Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying [...]
Media All-Star: Brian Terkelsen
Brand Marketing
Mark Burnett and Brian Terkelsen revolutionized the business of television over a slice and a beer. It was 1993 and Burnett, a former T-shirt hawker on Venice Beach, was looking [...]
Media All-Star: Katie Thompson
Brand Marketing
When Mullen won the JetBlue account in June 2010, it went with a decidedly aggressive approach. But it didn't just go after competitors. Thanks to Mullen's Katie Thompson, who leads [...]